Company employees are the best starter point for a new exam.
1. By requesting that internal employees get certified, this demonstrates that you support and believe in your own exam.
2. Internal staff are more likely to give immediate and critical feedback to the certification manager.
3. Don't' forget to ask certified staff to mention the new exam when talking with current customers.
One of the things that I used to do was to "set up shop" in the company cafeteria. I would do this 1-day a week during lunch time. As people came to the cafeteria to grab a coffee or pick up lunch, I'd quickly take a poll of their awareness of the new exam and ask them for any thoughts/feedback.
